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'No tricks, just treats' as a subject line?
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No.

No imagination.
No information. Nothing to pique my interest as I scan the subject lines in my email client. Plus they hid the lede in the body of the email: 25% off sitewide. Get that in the subject line! Like ... Proflowers: 25% Off Everything for Halloween! One more thing: What the hell is a jump scare and what does it have to do with selling flowers?
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